Filipa is the campaigns manager at Clearvision and has over twenty years of marketing experience, spent in B2B software and previously in FMCG. In her spare time, she enjoys sailing and playing tennis. Marketing teams responding to the ongoing COVID-19 crisis and worldwide social tensions have witnessed their workloads, […]
Tools like Google Docs and Dropbox, among others, do help to alleviate some of the problems. However, that only solves the ‘storage’ of assets, not the processes, the communication issues, or the project management.
Without a tool that acts as a single source of truth, keeping track of all marketing initiatives can be very time consuming, especially if your team is spread across different regions. Whether it is a webinar, PR or social and content campaigns, all marketers need visibility into what’s on the docket, and a spreadsheet is no longer efficient enough (was it ever?) to track the intricacies of today’s multichannel campaigns. A unified way of keeping the team aligned will also help to avoid duplicated tasks lists, enabling the marketing team to deal with multiple requests. This will ensure that no deadlines are missed, but equally that the right work is prioritised.