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How Lessons From The Past Can Help Marketing Leaders Reimagine The Future

Marketers of the Year No. 2: McDonald's

2020 has been a historic year for many reasons—a global pandemic, an economic recession and a civil rights movement, for starters—but also a once-in-a-lifetime opportunity to shift the status quo. History offers centuries worth of case studies to guide us toward building a better future. A woman wearing a […]

Although the current recession has parallels with recessions of the past, one key difference is the rapid acceleration of digital transformation. Digital channels have the power to separate companies that rise to the top from those hardest hit by the downturn.

This year Forbes pivoted our live events business to virtual experiences; expanded investment in our core communities; enhanced our first-party data capabilities; and launched Forbes EQ, a new thought leadership platform that will advocate for representation, inclusion and systemic change.

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