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We, as SEO professionals, tend to be a bit boring in that department because Google is a text-based crawler – but really that shouldn’t hold us back from creating meaningful experiences that build trust for your brand.
A content experience is (1) the environment in which your content lives, (2) how it”s structured, and (3) how it compels your prospects and customers to engage with your company.
The Pyramid Principle is often used in executive summaries or newspaper articles. It drives focus and attention.
The core of the principle is this: